Impact of customer orientation on word-of-mouth and cross-buying

Impact of customer orientation on word-of-mouth and cross-buying

Bibliographic Details
Main Authors:	Kaushik, Mukerjee, Ateeque, Shaikh
Format:	text
Language:	eng
Published:	Emerald
Subjects:	Banking,Perceived value,Cross-buying,Proactive customer orientation,Responsive customer orientation,Word-of-mouth

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