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Exposing Pinocchio customers:...
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Exposing Pinocchio customers: investigating exaggerated service stories
Bibliographic Details
Main Authors:
Lloyd C., Harris
,
Raymond P., Fisk
,
Hana, Sysalova
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Surveys,Word-of-mouth,Experiments,Customer misbehaviour,Exaggeration,Negative word-of-mouth
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Description
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