Beyond traditional word‐of‐mouth

Beyond traditional word‐of‐mouth

Bibliographic Details
Main Authors: Vera, Blazevic, Wafa, Hammedi, Ina, Garnefeld, Roland T., Rust, Timothy, Keiningham, Tor W., Andreassen, Naveen, Donthu, Walter, Carl
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Consumer behaviour,Customer satisfaction,Customer‐driven influence,Word‐of‐mouth,Goal theory,Customer‐to‐customer interactions,Dual processing,Impulsive behavior,Reflective behavior

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