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Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Bibliographic Details
Main Authors:
Mingli, Zhang
,
Mu, Hu
,
Lingyun, Guo
,
Wenhua, Liu
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Customer experience,Community engagement,Service ecosystem,Word-of-mouth intention
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Description
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