Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi
The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research instrument with 108 respondents as the sample...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2018-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2071 |