The influence of customer value on word of mouth: a study of a financial services company in Brazil
Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which accounts for the value created by customers converte...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2018-05-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/3798/pdf |