Product type and word of mouth: a dyadic perspective

Bibliographic Details
Main Authors:	Cheng‐Hsi, Fang, Tom M.Y., Lin, Fangyi, Liu, Yu, Hsiang Lin
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	Taiwan,Consumer behaviour,Consumer goods,Services marketing,Word of mouth,Product type,Buzz,Perceived risk,Referral

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