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Impact of customer orientation...
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Impact of customer orientation on word-of-mouth and cross-buying
Bibliographic Details
Main Authors:
Kaushik, Mukerjee
,
Ateeque, Shaikh
Format:
text
Language:
eng
Published:
Emerald
Subjects:
Banking,Perceived value,Cross-buying,Proactive customer orientation,Responsive customer orientation,Word-of-mouth
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Description
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