Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Bibliographic Details
Main Authors:	Mehran, Nejati, Parnia, Parakhodi Moghaddam
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	Young consumers,Hedonic values,Utilitarian values,Behavioural intention,Fast‐casual restaurant,Iran,Developing countries,Consumer behaviour,Young adults

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