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Gender differences in hedonic...
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Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran
Bibliographic Details
Main Authors:
Mehran, Nejati
,
Parnia, Parakhodi Moghaddam
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Young consumers,Hedonic values,Utilitarian values,Behavioural intention,Fast‐casual restaurant,Iran,Developing countries,Consumer behaviour,Young adults
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