Brand loyalty and the role of hedonic value

Brand loyalty and the role of hedonic value

Bibliographic Details
Main Authors: Anna, Kuikka, Tommi, Laukkanen
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Brand loyalty,Attitudinal loyalty,Behavioural loyalty,Hedonic consumption,Hedonic value,Chocolate,Confectionery,Brand management,Finland,Consumer behaviour

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