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Hedonic or utilitarian premium...
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Hedonic or utilitarian premiums: does it matter?
Bibliographic Details
Main Authors:
Mariola, Palazon
,
Elena, Delgado-Ballester
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Premium promotions,Hedonic,Utilitarian,Choice,Affective reactions,Cognitive reactions,Promotional methods,Premium pricing
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Description
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