Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

Bibliographic Details
Main Authors: Edward S.-T., Wang, Jia-Rong, Yu
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Repurchase intention,Perceived hedonic value,Perceived utilitarian value,Product attribute beliefs,Ready-to-drink coffee beverage

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