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Young consumers' innovativenes...
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Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Bibliographic Details
Main Authors:
Mijeong, Noh
,
Rodney, Runyan
,
Jon, Mosier
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Young consumers,Income,Innovativeness,Hedonic cool attitude,Utilitarian cool attitude
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Description
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