Gender orientation and retail atmosphere: effects on value perception

Gender orientation and retail atmosphere: effects on value perception

Bibliographic Details
Main Authors: Adilson, Borges, Barry J., Babin, Nathalie, Spielmann
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Consumer behaviour,Store ambience,Stores and supermarkets,Gender,Design,Store atmosphere,Gender orientation,Hedonic and utilitarian,Value

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