Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

by Mehran, Nejati, Parnia, Parakhodi Moghaddam
Published 2012

The effect of hedonic and utilitarian values on satisfaction and behavioural intentions for dining in fast-casual restaurants in Iran

by Mehran, Nejati, Parnia, Parakhodi Moghaddam
Published 2013