Customer relationship management: the evolving role of customer data

Customer relationship management: the evolving role of customer data

Bibliographic Details
Main Authors:	Hannu, Saarijärvi, Heikki, Karjaluoto, Hannu, Kuusela
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Customer data,Customer relationship management,Service logic,Service-dominant logic

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