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Construction and validation of...
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Construction and validation of customer value co-creation attitude scale
Bibliographic Details
Main Authors:
Amjad, Shamim
,
Zulkipli, Ghazali
,
Pia A., Albinsson
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Value co-creation,Retailing,Scale development,Customer attitude,Service-dominant logic,Service logic
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