Customer relationship management: the evolving role of customer data

Customer relationship management: the evolving role of customer data

Bibliographic Details
Main Authors: Hannu, Saarijärvi, Heikki, Karjaluoto, Hannu, Kuusela
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Customer data,Customer relationship management,Service logic,Service-dominant logic
id 10.1108-MIP-05-2012-0055
recordtype eprints
spelling 10.1108-MIP-05-2012-00552013-10-21 Customer relationship management: the evolving role of customer data Hannu, Saarijärvi Hannu, Saarijärvi Heikki, Karjaluoto Heikki, Karjaluoto Hannu, Kuusela Hannu, Kuusela Customer data,Customer relationship management,Service logic,Service-dominant logic Emerald 2013-10-21 text text/HTML 10.1108/MIP-05-2012-0055 https://www.emeraldinsight.com/doi/10.1108/MIP-05-2012-0055 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=31&rft.issue=6&rft.spage=584&rft.epage=600&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2FMIP-05-2012-0055 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Customer data,Customer relationship management,Service logic,Service-dominant logic
spellingShingle Customer data,Customer relationship management,Service logic,Service-dominant logic
Hannu, Saarijärvi
Heikki, Karjaluoto
Hannu, Kuusela
Customer relationship management: the evolving role of customer data
description
author2 Hannu, Saarijärvi
author_facet Hannu, Saarijärvi
Hannu, Saarijärvi
Heikki, Karjaluoto
Hannu, Kuusela
format text
author Hannu, Saarijärvi
Heikki, Karjaluoto
Hannu, Kuusela
author_sort Hannu, Saarijärvi
title Customer relationship management: the evolving role of customer data
title_short Customer relationship management: the evolving role of customer data
title_full Customer relationship management: the evolving role of customer data
title_fullStr Customer relationship management: the evolving role of customer data
title_full_unstemmed Customer relationship management: the evolving role of customer data
title_sort customer relationship management: the evolving role of customer data
publisher Emerald
publishDate 2013
first_indexed 2018-10-12T22:34:51Z
last_indexed 2018-10-12T22:34:51Z
_version_ 1614160793804210176

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