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Co-creation and higher order c...
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Co-creation and higher order customer engagement in hospitality and tourism services
Bibliographic Details
Main Authors:
Prakash K., Chathoth
,
Gerardo R., Ungson
,
Robert J., Harrington
,
Eric S.W., Chan
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Co-creation,Service-dominant logic,Customer engagement,Co-production,Co-creative modalities,Experience marketing
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