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A customer‐dominant logic of s...
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A customer‐dominant logic of service
Bibliographic Details
Main Authors:
Kristina, Heinonen
,
Tore, Strandvik
,
Karl‐Jacob, Mickelsson
,
Bo, Edvardsson
,
Erik, Sundström
,
Per, Andersson
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Services,Customers,Customer relations,Consumer behaviour,Logic
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