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Customer relationship manageme...
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Customer relationship management: the evolving role of customer data
Bibliographic Details
Main Authors:
Hannu, Saarijärvi
,
Heikki, Karjaluoto
,
Hannu, Kuusela
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Customer data,Customer relationship management,Service logic,Service-dominant logic
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Description
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