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Reverse use of customer data: implications for service-based business models
Bibliographic Details
Main Authors:
Hannu, Saarijärvi
,
Christian, Grönroos
,
Hannu, Kuusela
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Customer data,Service logic,Reverse use of customer data,Service-based business model
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Description
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