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Extending customer relationshi...
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Extending customer relationship management: from empowering firms to empowering customers
Bibliographic Details
Main Authors:
Hannu, Saarijärvi
,
Heikki, Karjaluoto
,
Hannu, Kuusela
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Customer relationship management,Customer data,Customer centricity,Service‐dominant logic,New media
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