Factors enhancing word-of-mouth influence: positive and negative service-related messages

Factors enhancing word-of-mouth influence: positive and negative service-related messages

Bibliographic Details
Main Authors:	Jill, Sweeney, Geoff, Soutar, Tim, Mazzarol
Format:	text
Language:	eng
Published:	Emerald 2014
Subjects:	Consumer behavior,Marketing research

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