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The effect of word-of-mouth on...
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The effect of word-of-mouth on consumer emotions and choice: findings from a service industry
Bibliographic Details
Main Authors:
Anne, Martensen
,
Lars, Grønholdt
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Word-of-mouth,Structural equation modeling,Emotions,Behavioral intention,Social norm,Behavioral attitude
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