After sales service : Factors influencing customers' satisfaction
This study is conducted to extend the previous research on the service quality by examining the relationship between service quality and customer satisfaction. This study focused on the measurement of customer satisfaction through service quality dimensions using SERVQUAL (tangible, reliability, res...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | http://etd.uum.edu.my/4049/ http://etd.uum.edu.my/4049/1/s809997.pdf http://etd.uum.edu.my/4049/2/s809997_abstract.pdf |