Factors influencing customers' loyalty of mobile service provider among generation Y
Mobile phones are often known as a medium of self-expression and individuality for the younger generation. Generation Y is an important target market for mobile phone service providers. In the Jordanian market, the mobile phone service providers are facing a very competitive environment and many stu...
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| Format: | Thesis |
| Language: | English English |
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2015
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| Online Access: | http://etd.uum.edu.my/5392/ http://etd.uum.edu.my/5392/1/s93937.pdf http://etd.uum.edu.my/5392/2/Permission%20to%20deposit%20to%20UUM%20etd%20system.pdf |