To share or not? Factors influencing word of mouth communication
The objective of this study is to determine the factors that will influence on word of mouth communication among mobile phone users. In this study, five factors which are perceived value, perceived quality, customers’ satisfaction, brand love and brand trust are examined to determine whether these...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | http://etd.uum.edu.my/4132/ http://etd.uum.edu.my/4132/1/s813541.pdf http://etd.uum.edu.my/4132/13/s813541_abstract.pdf |