The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Bibliographic Details
Main Authors: Paul C.S., Wu, Yun‐Chen, Wang
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Electronic word‐of‐mouth (eWOM),Message appeal,Message source credibility,Product involvement,Brand attitude,Brand trust,Brands,Internet

Similar Items