Factors enhancing word-of-mouth influence: positive and negative service-related messages
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| Language: | eng |
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Emerald
2014
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10.1108-EJM-06-2012-0336 |
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eprints |
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10.1108-EJM-06-2012-03362014-02-04 Factors enhancing word-of-mouth influence: positive and negative service-related messages Jill, Sweeney Jill, Sweeney Geoff, Soutar Geoff, Soutar Tim, Mazzarol Tim, Mazzarol Consumer behavior,Marketing research Emerald 2014-02-04 text text/HTML 10.1108/EJM-06-2012-0336 https://www.emeraldinsight.com/doi/10.1108/EJM-06-2012-0336 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=48&rft.issue=1%2F2&rft.spage=336&rft.epage=359&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2FEJM-06-2012-0336 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Consumer behavior,Marketing research |
| spellingShingle |
Consumer behavior,Marketing research Jill, Sweeney Geoff, Soutar Tim, Mazzarol Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| description |
|
| author2 |
Jill, Sweeney |
| author_facet |
Jill, Sweeney Jill, Sweeney Geoff, Soutar Tim, Mazzarol |
| format |
text |
| author |
Jill, Sweeney Geoff, Soutar Tim, Mazzarol |
| author_sort |
Jill, Sweeney |
| title |
Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| title_short |
Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| title_full |
Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| title_fullStr |
Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| title_full_unstemmed |
Factors enhancing word-of-mouth influence: positive and negative service-related messages |
| title_sort |
factors enhancing word-of-mouth influence: positive and negative service-related messages |
| publisher |
Emerald |
| publishDate |
2014 |
| first_indexed |
2018-10-12T10:39:51Z |
| last_indexed |
2018-10-12T10:39:51Z |
| _version_ |
1614115809655783424 |