The effect of hedonic and utilitarian values on satisfaction and behavioural intentions for dining in fast-casual restaurants in Iran

The effect of hedonic and utilitarian values on satisfaction and behavioural intentions for dining in fast-casual restaurants in Iran

Bibliographic Details
Main Authors:	Mehran, Nejati, Parnia, Parakhodi Moghaddam
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Iran,Purchase intention,Customer satisfaction,Fast food,Hedonic values,Utilitarian values

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