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The effect of hedonic and util...
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The effect of hedonic and utilitarian values on satisfaction and behavioural intentions for dining in fast-casual restaurants in Iran
Bibliographic Details
Main Authors:
Mehran, Nejati
,
Parnia, Parakhodi Moghaddam
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Iran,Purchase intention,Customer satisfaction,Fast food,Hedonic values,Utilitarian values
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