The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

Bibliographic Details
Main Authors:	Sungchul, Choi, Moontae, Kim
Format:	text
Language:	eng
Published:	Emerald 2007
Subjects:	Prices,Promotional methods,Consumer behaviour

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