Multi-unit price promotions and their impact on purchase decisions and sales

Bibliographic Details
Main Authors:	Salome, Drechsler, Peter S.H., Leeflang, Tammo H.A., Bijmolt, Martin, Natter
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Retailing,Sales promotions,Consumer purchase behaviour,Multi-item promotions,Price framing,Sales response modelling

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