APA Citation

Sungchul, C., & Moontae, K. (2007). The effectiveness of “scratch and save” promotions: The moderating roles of price consciousness and expected savings. Emerald.

Chicago Style Citation

Sungchul, Choi, and Kim Moontae. The Effectiveness of €�scratch and Save” Promotions: The Moderating Roles of Price Consciousness and Expected Savings. Emerald, 2007.

MLA Citation

Sungchul, Choi, and Kim Moontae. The Effectiveness of €�scratch and Save” Promotions: The Moderating Roles of Price Consciousness and Expected Savings. Emerald, 2007.

Warning: These citations may not always be 100% accurate.