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The role of mood in price prom...
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The role of mood in price promotions
Bibliographic Details
Main Authors:
Chung‐kue, Hsu
,
Ben, Shaw‐Ching Liu
Format:
text
Language:
eng
Published:
Emerald
1998
Subjects:
Advertising,Consumer behaviour,Evaluation,Price discounts,Pricing,Sales promotion
Holdings
Description
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