Author Search Results

1

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

by Sungchul, Choi, Moontae, Kim
Published 2008

Other Authors: “...Sungchul, Choi...”

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2

The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

by Sungchul, Choi, Moontae, Kim
Published 2007

Other Authors: “...Sungchul, Choi...”

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3

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

by Sungchul, Choi, Xin, Ge, Paul R., Messinger
Published 2010

Other Authors: “...Sungchul, Choi...”

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