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Effects of message framing and...
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Effects of message framing and involvement on price deal effectiveness
Bibliographic Details
Main Authors:
Eyal, Gamliel
,
Ram, Herstein
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Message framing,Involvement,Consumer sales promotion,Price deal,Consumers' purchase intentions,Consumer behaviour,Marketing communications
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Description
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