Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
A comparative study of percept...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea
Bibliographic Details
Main Authors:
Sungchul, Choi
,
Moontae, Kim
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Promotional methods,Discounts,Cross‐cultural studies,South Korea,Canada
Holdings
Description
Similar Items
Staff View
Similar Items
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
by: Sungchul, Choi, et al.
Published: (2007)
Consumers' “mental accounting” in response to unexpected price savings at the point of sale
by: Hwan, Ho Ha, et al.
Published: (2006)
Cultural forces and historical events to shape organizing principles in Korea
by: Bowon, Kim
Published: (2010)
Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea
by: Hyunjae (Jay), Yu, et al.
Published: (2008)
A comparative study of the influence of assertiveness on negotiation outcomes in Canada and China
by: Zhenzhong, Ma, et al.
Published: (2010)
×
Loading...