The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Emerald
2007
|
| Subjects: |
| id |
10.1108-10610420710834922 |
|---|---|
| recordtype |
eprints |
| spelling |
10.1108-106104207108349222007-11-06 The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings Sungchul, Choi Sungchul, Choi Moontae, Kim Moontae, Kim Prices,Promotional methods,Consumer behaviour Emerald 2007-11-06 text text/HTML 10.1108/10610420710834922 https://www.emeraldinsight.com/doi/10.1108/10610420710834922 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=16&rft.issue=7&rft.spage=469&rft.epage=480&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420710834922 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Prices,Promotional methods,Consumer behaviour |
| spellingShingle |
Prices,Promotional methods,Consumer behaviour Sungchul, Choi Moontae, Kim The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| description |
|
| author2 |
Sungchul, Choi |
| author_facet |
Sungchul, Choi Sungchul, Choi Moontae, Kim |
| format |
text |
| author |
Sungchul, Choi Moontae, Kim |
| author_sort |
Sungchul, Choi |
| title |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| title_short |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| title_full |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| title_fullStr |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| title_full_unstemmed |
The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| title_sort |
effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings |
| publisher |
Emerald |
| publishDate |
2007 |
| first_indexed |
2018-10-11T13:44:33Z |
| last_indexed |
2018-10-11T13:44:33Z |
| _version_ |
1614036833523466240 |