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Consumers' “mental accounting”...
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Consumers' “mental accounting” in response to unexpected price savings at the point of sale
Bibliographic Details
Main Authors:
Hwan, Ho Ha
,
Jung, Suk Hyun
,
Jae H., Pae
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Pricing,Consumer behaviour,Discounts,Retailing,South Korea
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