Consumers' utilization of reference prices: the moderating role of involvement

Consumers' utilization of reference prices: the moderating role of involvement

Bibliographic Details
Main Author: Rajesh, Chandrashekaran
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Internal reference price,External reference price,Market‐based reference price,Involvement,Reference price utilization,Consumer behaviour,Prices

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