Do institutional investors favor firms with greater brand equity?

Bibliographic Details
Main Authors:	Seonghee, Oak, Michael C., Dalbor
Format:	text
Language:	eng
Published:	Emerald 2010
Subjects:	Investors,Brand equity,Advertising,Expenditure,United States of America

Similar Items

Consumer‐based brand equity
by: Jaehee, Jung, et al.
Published: (2008)

Facets of brand equity and brand survival: a longitudinal examination
by: James B., Wilcox, et al.
Published: (2008)

Building brand equity and share of heart at Nassau Valley Vineyards
by: Dennis, Pitta
Published: (2007)

Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
by: Arthur W., Allaway, et al.
Published: (2011)

Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity
by: Boonghee, Yoo
Published: (2009)

Applying customer equity to the convention industry
by: Kimberly S., Severt, et al.
Published: (2008)

Wowing the millennials: creating brand equity in the wine industry
by: Linda, Nowak, et al.
Published: (2006)

Do line extensions influence parent brand equity? An investigation of supermarket packaged goods
by: Ian, Clark Sinapuelas, et al.
Published: (2010)

How to Use Advertising to Build Strong Brands
Published: (2001)

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
by: Sandra Maria Correia, Loureiro, et al.
Published: (2017)

Stock exchange brands as an influence on investor behavior
by: Betül, Çal, et al.
Published: (2017)

Operational regulatory risks facing private equity firms
by: Jeffrey, Legault, et al.
Published: (2013)

The contribution of a brand spokesperson’s voice to consumer-based brand equity
by: Alice, Zoghaib
Published: (2017)

Commentary: A Perspective on Brands
by: Peter, Kim
Published: (1992)

A Perspective on Brands
by: Peter, Kim
Published: (1990)

Regulatory focus as a determinant of brand value
by: Edwin, Love, et al.
Published: (2010)

Building brand equity: the genetic coding of Mediterranean brands
by: Maria Teresa, Cuomo, et al.
Published: (2009)

A conceptual framework of hotel experience and customer‐based brand equity
by: Jing, Bill Xu, et al.
Published: (2010)

A note on US institutional equity flows to Brazil
by: Joseph J., French, et al.
Published: (2012)

Understanding brand’s value: advancing brand equity tracking to brand equity management
by: Michael, Leiser
Published: (2004)

A Financial Profile of Firms Favored by Institutional Investors
by: Bruce C., Payne
Published: (1989)

The demographic profile of socially responsible investors
by: Joan C., Junkus, et al.
Published: (2010)

The influence of brand equity on consumer responses
by: Isabel, Buil, et al.
Published: (2013)

Equity in corporate co‐branding
by: Judy, Motion, et al.
Published: (2003)

Brands and brand equity: definition and management
by: Lisa, Wood
Published: (2000)

The impact of brand gender on brand equity
by: Theo, Lieven, et al.
Published: (2016)

The impact of brand concept on brand equity
by: Joo-Eon, Jeon
Published: (2017)

Co‐branding: brand equity and trial effects
by: Judith H., Washburn, et al.
Published: (2000)

Service brand equity and employee brand commitment
by: Narumon, Kimpakorn, et al.
Published: (2010)

Do investors herd intraday in Australian equities?
by: Julia, Henker, et al.
Published: (2006)

The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan
by: Amin Ajali, et al.
Published: (2014-04-01)

Brand equity: is it more important in services?
by: Balaji C., Krishnan, et al.
Published: (2001)

Exploring consumer brand name equity
by: D.J., Griff Round, et al.
Published: (2012)

Investor‐based place brand equity: a theoretical framework
by: Björn P., Jacobsen
Published: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
Published: (2000)

Market brand equity: lost in terminology and techniques?
by: Don, Schultz
Published: (2016)

Brand equity and financial performance
by: Bedman, Narteh
Published: (2018)

Mobile marketing and consumer perceptions of brand equity
by: Phumisak, Smutkupt, et al.
Published: (2012)

Does brand trust matter to brand equity?
by: Elena, Delgado‐Ballester, et al.
Published: (2005)

Brand value: does it belong on the balance sheet?
by: Betsy D., Gelb, et al.
Published: (2011)