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Wowing the millennials: creati...
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Wowing the millennials: creating brand equity in the wine industry
Bibliographic Details
Main Authors:
Linda, Nowak
,
Liz, Thach
,
Janeen E., Olsen
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Brand equity,Wines,Customer service management,Youth,Individual psychology,United States of America
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