Facets of brand equity and brand survival: a longitudinal examination

Bibliographic Details
Main Authors:	James B., Wilcox, Debbie A., Laverie, Natalia, Kolyesnikova, Dale F., Duhan, Tim H., Dodd
Format:	text
Language:	eng
Published:	Emerald 2008
Subjects:	Wines,Winemaking,Brands,Brand equity,Brand awareness,Quality,United States of America

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