Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Do institutional investors fav...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Do institutional investors favor firms with greater brand equity?
Bibliographic Details
Main Authors:
Seonghee, Oak
,
Michael C., Dalbor
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Investors,Brand equity,Advertising,Expenditure,United States of America
Holdings
Description
Similar Items
Staff View
Similar Items
Consumer‐based brand equity
by: Jaehee, Jung, et al.
Published: (2008)
Facets of brand equity and brand survival: a longitudinal examination
by: James B., Wilcox, et al.
Published: (2008)
Building brand equity and share of heart at Nassau Valley Vineyards
by: Dennis, Pitta
Published: (2007)
Customer‐based brand equity, equity drivers, and customer loyalty in the supermarket industry
by: Arthur W., Allaway, et al.
Published: (2011)
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity
by: Boonghee, Yoo
Published: (2009)
×
Loading...