Do institutional investors favor firms with greater brand equity?
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| Format: | text |
| Language: | eng |
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Emerald
2010
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| Subjects: |
| id |
10.1108-09596111011013453 |
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| recordtype |
eprints |
| spelling |
10.1108-095961110110134532010-02-09 Do institutional investors favor firms with greater brand equity? Seonghee, Oak Seonghee, Oak Michael C., Dalbor Michael C., Dalbor Investors,Brand equity,Advertising,Expenditure,United States of America Emerald 2010-02-09 text text/HTML 10.1108/09596111011013453 https://www.emeraldinsight.com/doi/10.1108/09596111011013453 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=International+Journal+of+Contemporary+Hospitality+Management&rft.volume=22&rft.issue=1&rft.spage=24&rft.epage=40&rft.issn=0959-6119&rft.id=info%3Adoi%2F10.1108%2F09596111011013453 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Investors,Brand equity,Advertising,Expenditure,United States of America |
| spellingShingle |
Investors,Brand equity,Advertising,Expenditure,United States of America Seonghee, Oak Michael C., Dalbor Do institutional investors favor firms with greater brand equity? |
| description |
|
| author2 |
Seonghee, Oak |
| author_facet |
Seonghee, Oak Seonghee, Oak Michael C., Dalbor |
| format |
text |
| author |
Seonghee, Oak Michael C., Dalbor |
| author_sort |
Seonghee, Oak |
| title |
Do institutional investors favor firms with greater brand equity? |
| title_short |
Do institutional investors favor firms with greater brand equity? |
| title_full |
Do institutional investors favor firms with greater brand equity? |
| title_fullStr |
Do institutional investors favor firms with greater brand equity? |
| title_full_unstemmed |
Do institutional investors favor firms with greater brand equity? |
| title_sort |
do institutional investors favor firms with greater brand equity? |
| publisher |
Emerald |
| publishDate |
2010 |
| first_indexed |
2018-10-11T12:12:51Z |
| last_indexed |
2018-10-11T12:12:51Z |
| _version_ |
1614031064326471680 |