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Advertising and country-of-ori...
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Bibliographic Details
Main Authors:
Sandra Maria Correia, Loureiro
,
Hans Ruediger, Kaufmann
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Brand equity,Smartphones,Advertising,Brand origin,Country of manufacture
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