Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
The influence of brand equity...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
The influence of brand equity on consumer responses
Bibliographic Details
Main Authors:
Isabel, Buil
,
Eva, Martínez
,
Leslie, de Chernatony
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Consumer-based brand equity,Consumer responses,Consumers,Brand equity,Brands
Holdings
Description
Similar Items
Staff View
Similar Items
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
by: Cleopatra, Veloutsou, et al.
Published: (2013)
Exploring consumer brand name equity
by: D.J., Griff Round, et al.
Published: (2012)
Destination brand Cape Town & Western Cape: an assessment of consumer-based brand equity (CBBE)
by: Kudzayi Maumbe, et al.
Published: (2015-01-01)
The effect of consumer based brand equity on the consumer satisfaction and brand loyalty in the Hotel industry (case study: Pars Hotels Investment Company)
by: seyedahmad khatunabadi, et al.
Published: (2005-01-01)
Consumer emotional brand attachment with social media brands and social media brand equity
by: Abhishek, Dwivedi, et al.
Published: ()
×
Loading...